Momentary Solutions

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Archive for go fuck yourself award

i believe your website and branding could be improved

Two Go Fuck Yourself Awards this week? Yes, cause sometimes there are just that many assholes in the world. Today I received this email in relation to my photography business website…

Hi Tanya,

I came across your website today. I was wondering if you had considered doing any work on the site, or your branding?

The service you offer looks fantastic as do the photos, and I believe that your website and branding could be improved to reflect this. If you would be interested in discussing this further, I would love to hear from you.

You can find examples of my work at [URL of not-exactly-impressive portfolio]

Kind Regards,
[someone who could do with some training in marketing and communications]

I think that email speaks for itself, really. Never one to complain about something without offering suggestions for an alternative, I replied…

My website and branding is exactly the way I want it to be, thank you.  If it wasn’t, I would have it done differently and based on your portfolio and website, I wouldn’t be hiring you to do it.  I believe your website and branding could be improved, as could your initial contact with potential customers (although ‘potential customers’ might be a little optimistic).

Maybe try not insulting people when you contact them peddling your wares.  It doesn’t exactly make a good impression and comes across as arrogant and unappealing in the extreme.  A more appropriate approach might be “If you are considering making changes to your website or branding, I would love to hear from you”.  That gets your point across without making you look like an uppity know-it-all.

To the spam filter, Batman!

I’ve noticed this strange trend extending to cold calling/phone spam as well as email. Instead of being warm, polite and professional, sales people are aggressive (or passive aggressive) and condescending. I am desperate to know if this approach EVER works.

I suspect it doesn’t.

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